10th Annual Home for the Holidays Campaign

10th Annual Home for the Holidays Campaign

As part of its 10th Annual Home for the Holidays campaign, the Eldercare Locator, a public service of the U.S. Administration on Aging that is administered by the National Association of Area Agencies on Aging (n4a), is encouraging older adults, caregivers and their families to use their time together this holiday season to discuss and get informed about strategies to prevent financial exploitation.

“Financial exploitation is a threat to the health, safety, dignity and independence of vulnerable older adults,” said Kathy Greenlee, Assistant Secretary forAging,U.S.Department of Health and Human Services. “This holiday season, we encourage families to spend some time asking older family members some basic questions to ensure that their finances are in good hands and that if there are signs of abuse, that the right steps are taken to stop it.”

Financial exploitation of older adults can take many forms and can come in many guises including telemarketing scams, identity theft, fake check scams, home repair fraud, and even “sweetheart scams” whereby a con artist befriends or romances an isolated lonely older adult to gain control over their finances.

“Unfortunately, financial exploitation can often be committed by a person you know and trust—a friend, caregiver or even a family member, which makes it even more difficult,” said Sandy Markwood, CEO, n4a. “We are seeing more and more financial abuse across the country, which is why this holiday season, we hope families will check in with their older relatives to be sure that their finances are in good order and in good hands.”

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